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Best marketing and sales management platform
August 19, 2021

Best marketing and sales management platform

William Jones | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Adobe Campaign v6/v7 – On-Premise

Modules Used

  • Landing pages

Overall Satisfaction with Adobe Campaign

Adobe Campaign is used across our organization to streamline our sales and marketing channels. It enables our teams to create email campaigns that we keep on sending to our customers and update them on our products and services. It gives us the right infrastructure of our customers' data and how to plan effectively using this information.
  • Creation of email campaigns for marketing our products
  • Analyzing customers' data and planning
  • All features on this platform are very effective in my experience.
  • I have not encountered any performance failure from the performance of this product.
  • There was a planned and estimated time of ROI.
  • Our production and marketing have created positive impact on our trends on our goals.
Adobe Campaign has all the features and tools that develop the whole marketing and sales channels. It has been able to integrate with our systems in all departments in development of our planning structure. While Salesforce CMS works effectively in the management of our customer relationship, Adobe Campaign works to manage all the workforce within our organization and customers' welfare.

Do you think Adobe Campaign delivers good value for the price?

Yes

Are you happy with Adobe Campaign's feature set?

Yes

Did Adobe Campaign live up to sales and marketing promises?

Yes

Did implementation of Adobe Campaign go as expected?

Yes

Would you buy Adobe Campaign again?

Yes

It is well suited in marketing campaigns and sales of brands. The user interface enables the user to have full control over its performance. The platform's capability to track and plan how to win more clients into our company has boosted the growth of our organization. We are able to reach out and engage our clients at the right time using their contact information in our database.

Adobe Campaign Feature Ratings

9.4
WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
9
Landing pages
10
A/B testing
10
Mobile optimization
9
Email deliverability reporting
10
List management
9
Triggered drip sequences
9
Lead Management ()
Not Rated
9.0
Calendaring
9
Social Media Marketing ()
Not Rated
9.0
Dashboards
9
Standard reports
9
Custom reports
9
9.8
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
10

Adobe Campaign Support

The support team of Adobe Campaign is always very effective. We get responses on time when we have inquiries. They have been very supportive in giving our marketing teams updates on new trends and techniques of working with this platform effectively. Learning programs are well updated and given to our team members effectively.

Using Adobe Campaign

I highly rate this product due to its great contribution in our organization in marketing and sales journey. Our planning on our resources has been very effective since we deployed this tool. It has been able to manage our customers' contacts, which enables us to connect and get insights on time. Management of our workforce team is very effective from the great tools of management in this great platform.