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Leading B2B data provider
Updated November 11, 2021

Leading B2B data provider

Phil Parrish | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller

Overall Satisfaction with Bombora

Our Client Services department at PrograMetrix uses Bombora's technology and proprietary data sets to drive campaign insights and to improve campaign performance for our B2B clients. Bombora's tools and data help our clients target high-value business accounts, helps our clients understand which brands visit their website, and it helps our clients report on key accounts that have been exposed to our B2B programmatic campaigns that later convert. Overall, Bombora's technology and data sets help our clients better target B2B accounts on their sales/marketing lists and help improve reporting for paid media campaigns.
  • Proprietary B2B data sets for audience targeting
  • Company Surge data
  • Sales intelligence
  • Integrations with various ad tech and martech platforms
  • Login reporting for agency partners and B2B brands
  • Sales/marketing material and customer support
  • Easier data deployment across multiple platforms
  • More proactive customer support and strategy for agency partners
  • Sales training for agency partners to resell Bombora's technology and data
  • Company Surge data
  • ABM solutions
  • Sales intelligence tools
  • Reporting platform
  • Improved ROI for our clients
  • Less media waste for our clients
  • Improved B2B / ABM reporting for our clients
  • Greater efficiencies for our Client Services department in media planning for our B2B clients
Bombora provides the best B2B targeting solutions for paid media relative to competitors. Madison Logic is a great B2B provider for brands looking to get content (e.g. case studies, white papers, eBooks, etc.) distributed and syndicated to a broader B2B audience. Bombora enables B2B agencies and brands to easily upload their ABM lists for audience targeting - just as turnkey as data onboarding through LiveRamp.

Do you think Bombora delivers good value for the price?

Yes

Are you happy with Bombora's feature set?

Yes

Did Bombora live up to sales and marketing promises?

Yes

Did implementation of Bombora go as expected?

Yes

Would you buy Bombora again?

Yes

Bombora is an industry-leading solution for B2B marketers and agencies that are trying to find better ways to target key decision-makers on a targeted "account list" or account-based marketing (ABM). To best leverage Bombora's technology, companies should be prepared to purchase Company Surge data and integrate Bombora's reporting tools. If B2B brands don't have the budget to invest in Bombora's full suite of solutions, they should instead opt to purchase "stock" Bombora B2B data segments from mainstream DSPs.