Parse.ly does exactly what you want it to do
August 13, 2021
Parse.ly does exactly what you want it to do
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Parse.ly
I use Parse.ly daily! Multiple times a day--I always have a tab open. We use it as our main tool to see how our editorial is performing. It is the easiest way for us to look at time spent on articles and parse our content by site sections and tags. This is used heavily by audience development, social, and the editorial analysts.
- Easily group content by tag
- Easily group content by site section
- Accurately count time spent on articles
- Get a general understanding of where traffic is coming from
- I would love to see YTD functionality as a default date setting where you can choose this week, last month, etc.
- If a tag is added after you publish, Parse.ly only counts the traffic after it was added
- Buggy right now--if I click on a post and then adjust the date, it still reflects the metric from the original date set
- Time spent is a KPI for us, so this tool helps us best measure this metric
- Accessible enough for editors to be able to pop in and check it on their own and make some decisions
I use then in tandem; where Parse.ly lacks, I go over to Google Analytics and vice versa. Sometimes I need to look deeper at referral sources and that is where Parse.ly isn't as strong, especially if I am looking at a bigger set of content.
Do you think Parse.ly delivers good value for the price?
Yes
Are you happy with Parse.ly's feature set?
Yes
Did Parse.ly live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Parse.ly go as expected?
I wasn't involved with the implementation phase
Would you buy Parse.ly again?
Yes
Parse.ly Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Quick Initial Response | None |
Yes - Yes, support usually responds in an hour or less.
We had an issue with staging links showing up in Parse.ly and support was able to walk me through what we needed to change so they would no longer do that--this can throw off averages and post counts. I did not have a ton of knowledge on what they were talking about and they were able to put it into terms I could understand.
Using Parse.ly
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Finding top stories for a timeframe
- Finding top stories by site section
- Getting metrics for a certain time period
- Year-to-date content is annoying for measuring against the previous period quickly
- It would be nice to be able to sort by bottom performing instead of clicking to the last page
Yes, but I don't use it