Item: CallFire
Rating: 10
Author: Jay Apple

Use Cases and Deployment Scope

We use CallFire as an autodialer for our outbound sales. It is used in the sales and marketing department. CallFire allows our in-house telemarketing team to effectively and efficiently contact sales prospects. Uploading names and phone numbers was very easy. The autodial feature with the message drop to voice mail resulted in our telemarketers focusing on the calls with minimal setup time.

Pros and Cons

Auto dialing
Decision tree setup for call questions
Call recording for telemarketer evaluation and training
Message drop to voice mail

More clarity on pricing.
It is difficult to determine how the credit system works
Determining which feature set to use for specific projects.

Most Important Features

Questionnaire design
Auto dialing
Call recording

Return on Investment

+ Telemarketer training effectiveness
+ Sales increase as a result of telemarketing program
+ Telemarketing program results evaluation

Alternatives Considered

We only looked at CallFire based on a recommendation.

Key Insights

Do you think CallFire delivers good value for the price?

Yes

Are you happy with CallFire's feature set?

Yes

Did CallFire live up to sales and marketing promises?

Yes

Did implementation of CallFire go as expected?

Yes

Would you buy CallFire again?

Yes

Other Software Used

Doodle, Adobe Acrobat Reader DC, Microsoft 365 Business Premium

Likelihood to Recommend

CallFire works very well for telemarketing. Uploading contacts and phone numbers is very simple. Setting up the call questionnaire was very intuitive. We are able to easily track when a team member is using the program. The call recording feature was very valuable and allowed us to review calls with team members for training and evaluation. We did not consider using CallFire for any other purpose than telemarketing.

Great autodialer and telemarketing program

Overall Satisfaction with CallFire