Quick, Responsive Interface; Great for Large-Scale Content Creators
Updated September 09, 2021
Quick, Responsive Interface; Great for Large-Scale Content Creators
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Parse.ly
iHeartMedia uses Parse.ly to track real-time web traffic analytics to radio station websites. Parse.ly is used exclusively by the digital content department to track content pages, on-air DJ blogs, and articles produced by the company. I personally use it to monitor real-time web traffic to track the performance of content posted by my team and provide analytics reports for the ten station websites in my market. Parse.ly is also used as an alternative to other analytics software we use like Adobe Analytics and Google Analytics to pull website data more quickly than having to run a report on the two aforementioned products.
- The interface is clean, easy to read, and informative
- Pulling data is quicker than other analytics tools
- Easy to filter data by different parameters and date ranges
- There seem to be times in my experience when the metadata of a web page isn't pulled correctly, leading to some discrepancies between Parse.ly numbers and numbers considered "official" by my company.
- Parse.ly does a great job of collecting data for individual articles on our web pages, but it is hard to use to get data for homepages and other landing-type pages. We end up using other analytics tools to collect this type of data.
- The mobile experience doesn't show as much data on the Site Overview dashboard as it used to.
- Being able to track data in real-time allows us to see what kinds of content are doing best, allowing us to quickly adjust our digital strategy.
- Being able to switch datasets more quickly allows us to better forecast how client-sponsored posts will perform on certain web domains.
- Being able to provide quick data using the clean interface allows us to provide streamlined reports for clients.
Adobe Analytics is our organization's "official" data source and provides a much more in-depth feature set and customizable reporting tool. It's much less user-friendly than Parse.ly but can provide more detailed reporting. Google Analytics is used by my organization as a backup tool to Adobe Analytics. Parse.ly is used as our main daily analytics tool, primarily for its ability to provide real-time web traffic data and its ease of use. Showing coworkers in other departments and clients' data using Parse.ly is much more streamlined than Adobe or Google.
Do you think Parse.ly delivers good value for the price?
Not sure
Are you happy with Parse.ly's feature set?
Yes
Did Parse.ly live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Parse.ly go as expected?
I wasn't involved with the implementation phase
Would you buy Parse.ly again?
Yes