Solid ABM Platform but Still has Room to Improve
August 28, 2021
Solid ABM Platform but Still has Room to Improve
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Triblio
We use Triblio for account-based insights, intent data, advertising, and prospecting. It's used by inside and field sales, marketing ops, and demand generation. Triblio gives us insight into engaged account activity and third-party intent data. The Sales Teams have found the custom account landing pages (smart pages) very effective and easy to use. Audience creation is simple as is the campaign creation.
- Integration with MAP & CRM.
- Ease of use.
- Customizable account landing pages.
- The reporting could be better and what does exist is unreliable.
- The product is not as mature as advertised. Quite a few bugs exist.
- Lack of support team makes the CSM a single point of failure with no redundancy.
- Integrated account insights makes sale's job easier.
- streamlined audience creation and ad delivery with integrated reporting.
- Improved customer experience with account landing pages, one-stop-shop for prospects.
As mentioned previously, Triblio support turnaround times have been acceptable. Depending on the complexity of the issue, problems could be resolved between 1 day and 1 week.
We chose Triblio over other tools like Terminus, Demandbase, and Kwanzoo because of Triblio's focus on prospect engagement and delivering data to sales and the ability to orchestrate multi-channel campaigns. We felt that others tools were still more focused on the advertising component. Triblio still has a ways to go in product development to deliver on their vision and promises but if they do they beat the competition.
Do you think Foundry ABM delivers good value for the price?
Yes
Are you happy with Foundry ABM's feature set?
Yes
Did Foundry ABM live up to sales and marketing promises?
No
Did implementation of Foundry ABM go as expected?
Yes
Would you buy Foundry ABM again?
Yes