Overall Satisfaction with ActiveCampaign
ActiveCampaign is the email marketing system that we use at True Blue Marketing, LLC for our funnels and newsletters. It is a streamlined system with an impressive CRM-style database that's more robust than competitors I've used in the past (5+ years) which allows us to have more in-depth metrics when scoring potential leads for sales.
- CRM-style database
- Solid metrics for emails and engagement by constituent
- Great deliverability (better than competitors)
- Impressive integrations with many, many systems
- The mobile app could use a view that shows scheduled emails and automations.
- I'd prefer more integrations on the starter level of subscription.
- Costs more than competitors with starting at $108 annually (it is worth it for my business!).
- Doesn't integrate natively with every system at the $108 subscription level.
- It costs more than some, less than others, so the price is competitive.
- The features are above most: constituent metrics, campaign and automation metrics, automation creation with options to integrate with other systems.
- The ease with which a professional email can be composed without needing to adjust with HTML is impressive. Even "robust" systems sometimes need additional HTML adjustments because the editor lacks in certain areas.
- Email deliverability is consistent, which I found an issue with some competitors.
Do you think ActiveCampaign delivers good value for the price?
Yes
Are you happy with ActiveCampaign's feature set?
Yes
Did ActiveCampaign live up to sales and marketing promises?
Yes
Did implementation of ActiveCampaign go as expected?
Yes
Would you buy ActiveCampaign again?
Yes