Item: ActiveCampaign
Rating: 9
Author: Marvin Mendez

Use Cases and Deployment Scope

It is very easy to set up automations and there are lots of different types of actions that you can create depending on the actions that subscribers take. This can be triggering other automations, delivering lead magnets, tracking engagement, etc.. There are also many different apps that can be integrated.

Pros and Cons

Integrating with other apps or softwares
Tracking actions taken by subscribers
Being able to segment your list to make things more personable

There might be able to be descriptions of certain things that could use less technical words to help beginners understand more easily.

Return on Investment

It has made everything so much easier to streamline.
You can send a simple email or create them from templates and send with just a couple of clicks, which makes the process very easy and quick.

Alternatives Considered

Mailchimp and MailerLite

ActiveCampaign has a lot more capabilities that can be very useful for being able to achieve marketing goals.

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Other Software Used

WordPress, ScheduleOnce, Vimeo

Likelihood to Recommend

ActiveCampaign is well suited for sending out email campaigns to sell products or services through single emails or automations. You can deliver access to products or lead magnets. This might be less appropriate for anyone that doesn't need as many options for different types of automation. It is simply way more than enough.

Extremely Helpful For Setting Up Automations & Smooth Email Marketing

Software Version

Overall Satisfaction with ActiveCampaign