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On Par with Other Social Listening Tools
October 07, 2021

On Par with Other Social Listening Tools

Jenna Carpentier | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Visual Insights
  • Benchmarking Insights

Overall Satisfaction with Sprinklr Modern Research

Our marketing department is the only one that uses Sprinklr Modern Research. If we identify any key insights that are worth sharing with other Business Units, we make sure to do so. We mainly use Sprinklr Modern Research for its Social Listening functionality, which lets us keep up with keywords and trends that social users are engaging with. This helps us make informed decisions when determining content to post about, so we can make sure it's timely, relevant, and is something that social users would be interested in. It also helps us determine key insights on our various social audiences, such as who else they follow and what their main interests are.
  • Customization.
  • Robust data.
  • Comprehensive insights.
  • Not intuitive.
  • Can be hard to find things.
  • Can be difficult to set up custom dashboards.
  • Improved insights on social audiences.
  • Improved identification of key trends and topics being discussed across social.
  • Improved customization for reporting & dashboards.

Do you think Sprinklr Insights delivers good value for the price?

Yes

Are you happy with Sprinklr Insights's feature set?

Yes

Did Sprinklr Insights live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Sprinklr Insights go as expected?

I wasn't involved with the implementation phase

Would you buy Sprinklr Insights again?

Yes

While I wasn't involved in the selection process, I believe the main reason Sprinklr Modern Research was chosen as our social listening platform was that we were already using Sprinklr as our social scheduling tool. This way, we would have all of our social tools under one umbrella and all be part of the same platform. I've used other social listening tools in the past, and I feel that Sprinklr Modern Research is about on par with the others that I've used.
Atlassian Confluence, Khoros Marketing (Formerly Spredfast + Lithium), Khoros Communities (Formerly Spredfast + Lithium), Conductor, Trello, Brandwatch, Workfront, Wrike, Jira Software, Sprout Social, Meltwater Social (formerly sysomos), Datorama, Tableau Online
Sprinklr Modern Research is good for identifying keywords and topics that are being talked about on social media. We mostly use it for social listening, audience insights, and benchmarking. There's a fair amount of customization that you can set up for the different dashboards and reports. They can be a little difficult (not very intuitive) to set up, but once you get them set up, you can save them for the future and won't have to worry about setting them up again. I've used different social listening platforms in the past, and this one is about on par with the others. However, I like using Sprinklr Modern Research, as we already use Sprinklr for our paid and organic efforts. So it's nice to be able to use the same platform for all of our social endeavors.