Item: GoTo Webinar
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We have used this tool for our Marketo integration as [an] Event Partner. Our client hosts all the events on the GoTo Webinar platform and it sends the event status with Marketo for further targeting of the lead. One of the best event platforms to connect with any marketing automation platform.

Pros and Cons

Native Integration with Marketo.
Unique event ID.
Webinar Status (i.e. Attendee, Registered, No show, etc.).

Sync issue can be improved.
People registered won't get the trigger information.
Sometime people [have] audio issues frequently.

Return on Investment

Event data for marketing.
Easy way to target huge audience.
On demand webinar.

Usability

Nowadays webinar is the initial requirement of any organization to reach [a] wider audience with effective communication to inform about [their] product and services. GoTo Webinar is helping the marketer to increase [their] popularity within the audience without putting [a] hefty amount on the offline events. Due to [their] strong network connectivity it is very easy to watch the live or on-demand recording for the user.

Alternatives Considered

Adobe Connect

We give [an] edge to GoTo Webinar because of [their] interactive and easy features for the user. Also on the budget side, GoTo Webinar's prices are less compared to the other tools. We get all the features of real analytics, polls, custom branding, and easy setup [to] help us to achieve our goal for [a] webinar.

Key Insights

Do you think GoTo Webinar delivers good value for the price?

Yes

Are you happy with GoTo Webinar's feature set?

Yes

Did GoTo Webinar live up to sales and marketing promises?

Yes

Did implementation of GoTo Webinar go as expected?

Yes

Would you buy GoTo Webinar again?

Yes

Likelihood to Recommend

We mostly recommend GoTo Webinar because of the native integration with various marketing automation tools. That makes life easy for the marketer to get the webinar data very easily with the status sync in the marketing automation platform. The platform is very smooth for the attendees to get the webinar information easily with the interactive layout.

Make your event easy with GoTo Webinar

Overall Satisfaction with GoTo Webinar