Item: BrightEdge
Rating: 9
Author: Ian MacLeod

Use Cases and Deployment Scope

Our team uses BrightEdge for a variety of internal tasks that support our SEO, Content, Paid, and Social teams. BrightEdge allows us to get detailed insights into our customer's online performance and make informed decisions based on meaningful data. Once implemented, we use BrightEdge to monitor optimizations and generate iterative improvements to further optimize our client's web performance.

Pros and Cons

Keyword Research
SEO Insights
Competitor Benchmarking

Affordability
3rd Party Reporting
Improved Crawler for Technical Monitoring

Return on Investment

Helped Double Our Ongoing Retainer Projects Over 2 Years
Improved Reporting Efficiency
Dashboards & Insights Improved Site CTRs By +13%

Key Insights

Do you think BrightEdge delivers good value for the price?

Yes

Are you happy with BrightEdge's feature set?

Yes

Did BrightEdge live up to sales and marketing promises?

Yes

Did implementation of BrightEdge go as expected?

Yes

Would you buy BrightEdge again?

Yes

Other Software Used

Ahrefs, Semrush, Moz Pro

Likelihood to Recommend

BrightEdge is the perfect tool for detailed analysis and works very well as keyword research, technical monitoring, and competitor analysis tool for projects that focus on a single domain at a time. While the price can be prohibitive, the overall product serves as an end-to-end platform that has everything you need to provide all aspects of SEO to your client(s). I would recommend BrightEdge as a tool for client-side marketing teams managing a single domain or agencies with sizable clients and the budget to justify an enterprise-level tool.

Enterprise SEO At Its Finest!

Overall Satisfaction with BrightEdge