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Perhaps the Best All-Around Email Service
November 04, 2021

Perhaps the Best All-Around Email Service

Mitchell Terpstra | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Premium

Overall Satisfaction with Mailchimp

Our agency uses Mailchimp primarily on behalf of clients as a way to maintain contact with their customer email lists, whether that means sending out newsletters, product updates, sales emails, loyalty club emails, or more.
  • The intuitive design user interface has a very short learning curve.
  • It is easy to upload email lists and segment them by attributes.
  • It offers metrics regarding email performance.
  • It could offer more autonomy over design of emails.
  • The same customer email address across multiple lists count multiple times, which may be potentially upping your monthly subscription fees.
  • It doesn't distribute emails to multiple lists at the same time.
  • I have seen double and triple-digit sales increases, particularly around key selling seasons.
ActiveCampaign provides more robust automation and email sequencing features than Mailchimp.
Pretty easy to get up and running and figure out how to use the design layout interface. It is easy to figure out how to upload email lists. There is a free service to get started before you reach a certain number of emails in your lists. It is easy to figure out how to use A/B testing. It is also easy to figure out how to find and read metrics.
Our agency has not taken advantage of the other tools Mailchimp provides outside of their email services.
Email is still the #1 most effective marketing communication, and Mailchimp makes it super easy for our organization to quickly create and distribute engaging email content that moves our clients' sales needles or reaches other business objectives.

Do you think Mailchimp delivers good value for the price?

Yes

Are you happy with Mailchimp's feature set?

Yes

Did Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Mailchimp go as expected?

Yes

Would you buy Mailchimp again?

Yes

Mailchimp is great for setting up recurring emails from your organization to set email lists. Once you create a template for your brand, you can easily pull it up to create variations of it. Another bonus of Mailchimp is that sign-up forms on webpages can integrate and auto-populate your email lists on your Mailchimp account. Similarly, your e-commerce store can integrate with Mailchimp so that emails have sales-related performance metrics connected to them.

Mailchimp Feature Ratings

7.7
WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
8
Landing pages
7
A/B testing
9
Mobile optimization
8
Email deliverability reporting
9
List management
7
Triggered drip sequences
6
Lead Management ()
Not Rated
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
7.0
Standard reports
7
Platform & Infrastructure ()
Not Rated