Item: Adobe PhotoShop
Rating: 9
Author: Camilo Honorato

Use Cases and Deployment Scope

We used it as the Growth Team to create posts, banners and other marketing materials. It is helping us to solve several things like Social media posting, Ads campaigns, Website material, etc.. Along with this, we use Illustrator, After Effects, and Premiere Pro I don´t think other departments used it right now.

Pros and Cons

Social Media Posting
It does not use every graphic resources
Fast to execute
Easy interface (when you used it for a time)

An "Easy Mode" for inexpert users
More preset forms
More preset effects

Most Important Features

Fast Exportation
A lot of formats
Digital resources

Return on Investment

More Leads in Ads Campaigns
Better website metrics
Best responses to Mailing Campaigns

Alternatives Considered

I really haven't evaluated another tool because Photoshop has always been the standard in the industry, and the program you learn how to use when you are into this. Before I learn how to use Photoshop I used to edit into Canvas.com which is a really easy software to use, but your results don't precisely look as professional.

Key Insights

Do you think Adobe PhotoShop delivers good value for the price?

Yes

Are you happy with Adobe PhotoShop's feature set?

Yes

Did Adobe PhotoShop live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe PhotoShop go as expected?

Yes

Would you buy Adobe PhotoShop again?

Yes

Other Software Used

PhantomBuster, Adobe Premiere Pro, Slack

Likelihood to Recommend

For a Social Media campaign! You can design a lot of graphics material with Photoshop to showcase your products and services I don't think a scenario where Photoshop is not appropriate, except when you are working with vectors, in which case, you should use Illustrator. But for everything else, Adobe Photoshop is the gold standard.

The gold standard for graphic design!

Overall Satisfaction with Adobe PhotoShop