Item: ClickFunnels
Rating: 7
Author: Juan R. Arroyo Yap

Use Cases and Deployment Scope

I am using it for landing pages and sell products and serviced instead of a traditional website. It takes care of landing pages, integrates with Stripe for payment processing, and allows me to offer upsells for specific products. I don't have a formal website so ClickFunnels replaces that purpose in addition to being able to sell digital products and services.

Pros and Cons

Webpage builder is simple to use
Allows for sale funnels setup in straightforward way
Provides a lot of marketing related educational content
Makes integrations with common digital marketing platforms

Email marketing is not available in all plans and where available, its clunky to use
Certain element formatting options aren't available via user interface
Be nice to have ability to have multiple opt-in forms in one page like a website

Return on Investment

Introduced me to digital marketing concepts
Easy to setup an opt-in page and form
Saved me time managing the back office of website builders like WordPress

Alternatives Considered

WordPress, Kajabi and Mailchimp

I went with ClickFunnels due to recommendation by a digital marketing mentor. WordPress to me had too much maintenance in the background and it was more time consuming to build pages at the time. Mailchimp is an email marketing software with a website builder and landing page builder but the payment integrations where limited. Kajabi was simply out of my budget at the time and it had more features than i needed

Key Insights

Do you think ClickFunnels delivers good value for the price?

Not sure

Are you happy with ClickFunnels's feature set?

Did ClickFunnels live up to sales and marketing promises?

Yes

Did implementation of ClickFunnels go as expected?

Yes

Would you buy ClickFunnels again?

Yes

Other Software Used

Evernote, ActiveCampaign, Google Workspace (formerly G Suite)

Likelihood to Recommend

I'd say it's well suited for simple sales funnels focused on a handful of products rather than e-commerce businesses with a lot of product variations.

It also works well for landing pages focused on building emails lists.

It won't work well for someone wanting to have a traditional website with blog content. ClickFunnels is not built for content publishing.

It works well for people wanting to keep page building and design simple and don't think of themselves as techy

Simple non-techy sales funnel builder

Overall Satisfaction with ClickFunnels