Item: Salesforce Sales Cloud
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

Salesforce.com is being utilized across sales and marketing departments in our organization. It is mainly used for managing the company's database as well as tracking all sales marketing campaigns. Salesforce enables us to see the overall performance and opportunities that are being generated for each project. This surely helps us manage the campaigns and their costs over time.

Pros and Cons

Creates tasks for BDRs specific to telemarketing
Manage costs and create overview of each expenses for the campaigns
Manage opportunities for all sales and marketing projects

Integration of Marketo
Not all salesforce data is being synced to our Marketing Automation tool
The classic SFDC is more user friendly than the lightning version

Return on Investment

Generated more booked meetings from tasks created for telemarketing
Marketing Qualified Lead conversion is continuously improving
BDRs are able to easily call the contacts who are currently hot leads

Support Rating

The support team of Salesforce is very responsive and helpful. I did not give a perfect 10 rating as there is always room for improvement when it comes to the overall support. Even though we were able to easily troubleshoot the inquiries, it is better if Salesforce creates a live support chat whereas an agent from Salesforce will answer some of our queries in real-time. This will further save time in terms of waiting for feedback on the issue via email.

Key Insights

Do you think Salesforce Sales Cloud delivers good value for the price?

Yes

Are you happy with Salesforce Sales Cloud's feature set?

Yes

Did Salesforce Sales Cloud live up to sales and marketing promises?

Yes

Did implementation of Salesforce Sales Cloud go as expected?

Yes

Would you buy Salesforce Sales Cloud again?

Yes

Usability

Salesforce is being used in my department on a daily basis. So far, I haven't experienced any major issue that was unsolvable by the support team. This just means that Salesforce is able to cater our day to day needs for our work to function accordingly. Both classic and lightning instances are being used by my team and even though they completely look different, all basic controls and tabs are easy to figure out and use.

Contract Terms and Pricing Model

I'am not part of the team who purchased the product.

Likelihood to Recommend

Although not all updates being in Salesforce are directly syncing to Marketo, the efficiency of how they both work together is still seamless. Pulling out reports for opportunities created is very helpful from the sales and marketing operations all the way to the executive levels. These reports provide the whole organization [with] an overview [of] where the company is currently at.

Salesforce, you one stop shop for your sales and marketing needs!

Software Version

Modules Used

Overall Satisfaction with Salesforce.com