Item: Hootsuite
Rating: 8
Author: Kaitlin Turnley

Use Cases and Deployment Scope

In my current role, I use Hootsuite to monitor and evaluate our social media content on LinkedIn and Twitter, while also following relevant mentions or colleague content. The platform allows users to go to a single place and view all current, scheduled, and past content across multiple social accounts rather than going to each account.

Pros and Cons

Organizes social media content in a single platform
Aggregates results in dashboard
Allows for cross team collaboration

Integration into Pardot and Salesforce is lacking
Limited creative flexibility
Interface is not intuitive for some specific features (e.g. draft content)

Return on Investment

Aggregates social stats - saving time, allowing for analysis
Easy to view all social content in one space
Easy to manage alongside other users and schedule

Support Rating

No support was used - we did however have an initial setup and training call which was helpful for learning where and how to make the most of our enterprise subscription. The intro could have been better but in general, it was a good experience and highlighted the efficiency of the calendar, feed, and reporting features.

Key Insights

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Hootsuite go as expected?

I wasn't involved with the implementation phase

Would you buy Hootsuite again?

Yes

Likelihood to Recommend

Hootsuite's feed view is very helpful and I use it most often. It allows me to see the social media
feed for all of my organization's accounts in one place. The previews
are effective and true to each social media platform. The scheduling
features work very well, and it is easy to post simultaneously across
various platforms. However, you cannot schedule simultaneously if you use bespoke URLs for different social accounts (e.g. Twitter vs LinkedIn) Having multiple team members schedule social media
posts to work flawlessly, and various types of media all post seamlessly.

Hootsuite Gets the Job Done

Software Version

Overall Satisfaction with Hootsuite