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SAP Customer Data Solutions by Improving Data Infrastructure has Pushed Accurate Data to Our e-Commerce and Marketing in Cloud
December 04, 2021

SAP Customer Data Solutions by Improving Data Infrastructure has Pushed Accurate Data to Our e-Commerce and Marketing in Cloud

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • SAP Customer Identity and Access Management for B2C
  • SAP Customer Identity and Access Management for B2B
  • Customer Data Platform

Overall Satisfaction with SAP Customer Data Solutions (formerly Gigya)

When I joined Gigg in 2018 they weren’t using any customer data unification platform. A few months later we implemented SAP Customer Data Solutions, which simplified all customer data processes from onboarding, orchestration to customer authentication via capabilities such as single sign-on.
  • Profile orchestration capability has enhanced customer engagement by allowing customers to collaborate with the team and other clients in a single location.
  • SAP Customer Data Solutions unifies holistic client profiles whether known, unknown, online, or offline to one solution.
  • Insight activation is another great aspect of SAP Customer Data Solutions, which enhances in-the-moment decision-making in real-time.
  • Unavailability of mobile application for Android and iOS is the only improvement that SAP needs to focus more on in order to help enhance customer data management on the go.
  • SAP Customer Data Solutions has created a channel where suppliers and clients communicate one-on-one hence enhancing strong relationships.
  • Since customer data can be scattered in multiple platforms, SAP Customer Data Solutions has reduced the hassle of accessing the info differently via single sign-on.
  • By unified unknown, offline, and online customers, we have gained a lot of traffic, which has improved the SEO of our brand online.
It’s 3+ years now ever since I started using SAP Customer Data Solutions and I have never faced any outage. However, the only issue is lack of functioning iOS platform that can help me carry out my procedures on the go through my iPhone.
Since we offer our products to different people all over the world, we require a customer data platform that offers multiple languages and is accessible everywhere. Therefore, Twilio Segment was not the best tool for us because it only offers a few languages and also can’t be accessed in certain parts of the globe.

Do you think SAP Customer Data Solutions delivers good value for the price?

Yes

Are you happy with SAP Customer Data Solutions's feature set?

Yes

Did SAP Customer Data Solutions live up to sales and marketing promises?

Yes

Did implementation of SAP Customer Data Solutions go as expected?

Yes

Would you buy SAP Customer Data Solutions again?

Yes

SAP Customer Data Solutions mainly focus on clients data management procedures. As the Head of Customer Success, it has reduced the hassle of collecting, connecting and analyzing customer data manually. Again, with this platform I do not have to move from one department to another to present customer information since it’s enhanced virtually.