Item: Oracle Marketing
Rating: 8
Author: Karren Jason

Use Cases and Deployment Scope

Eloqua is being used in our company's sales and marketing
department as a partner helping in performing almost everything. It is helping
us out in processing and launching our campaigns and we can execute our
marketing-related plans .with it, we can set up something that is even complex
and its integration API abilities are undoubtedly amazing.

Pros and Cons

With its online behavior track feature, we can keep an eye on our customer’s behavior on our website.
Automated email responses make things less time-consuming and with automated responses, we don’t have to spend time responding to everyone.
Good in delivering outbound emails.

Expensive price range.
Reports are basic with precise information and very few details.
Everything else is going great so no other flaw to mention.

Key Insights

Do you think Oracle Marketing delivers good value for the price?

Are you happy with Oracle Marketing's feature set?

Yes

Did Oracle Marketing live up to sales and marketing promises?

Yes

Did implementation of Oracle Marketing go as expected?

Yes

Would you buy Oracle Marketing again?

Yes

Return on Investment

Things have become less time taking and more efficient with their automation.
Campaigns are running successfully.
Marketing tool with all the tools we were in dire need of so it is totally a win-win situation for us.
The high price is something, that has a negative impact on our business.

Alternatives Considered

There might be some good marketing automation tools in the
market but this one is our very initial experience and so far one of our
wonderful experiences that we don’t look forward to switching to any other one.

Other Software Used

Apptus eSales, Avast Email Security, Detectify

Likelihood to Recommend

A duration of one and a half years is enough for us to
recognize the capabilities of a tool and in my opinion, this one is just a
great tool to manage marketing campaigns of even massive-sized firms. Its
marketing automation tool and its way of managing campaign and the way it
executes digital initiatives is enough to get an inkling of its abilities.
Less favorable for the people who want to have something at
a cheap price and are more dependent on the reports as its reports have nothing
much in detail.

A much-recommended tool for marketers.

Modules Used

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)