Item: ZoomInfo Sales
Rating: 9
Author: Mark Munro

Use Cases and Deployment Scope

We use ZoomInfo specifically for our Enterprise sales team to help find prospects who have specific positions within specific departments at different verticals they want to target. ZoomInfo has made this process very easy with a fantastic custom search function, our sales team is very satisfied with ZoomInfo compared to our low level of success with LinkedIn Sales Navigator. We also found the export function to Salesforce has been very helpful for reps as the process is quick and simple.

Pros and Cons

Custom Search
Quality of data
Org Charts

Ability to adhere to our Salesforce sharing/visibility rules with the integration

Key Insights

Do you think ZoomInfo Sales delivers good value for the price?

Yes

Are you happy with ZoomInfo Sales's feature set?

Yes

Did ZoomInfo Sales live up to sales and marketing promises?

Yes

Did implementation of ZoomInfo Sales go as expected?

Yes

Would you buy ZoomInfo Sales again?

Yes

Return on Investment

Increase in lead generation

Alternatives Considered

LinkedIn Sales Navigator and Data.com

ZoomInfo is far superior in quality of data and searches functionality

Other Software Used

Seismic

Likelihood to Recommend

Many of our new hires may have territories that they aren't very familiar with so utilizing the custom search to find specific verticals in specific areas then drilling down the data to target specific prospects has been very beneficial

Great database of information!

Overall Satisfaction with ZoomInfo