Item: ZoomInfo Sales
Rating: 9
Author: Cam Leclerc

Use Cases and Deployment Scope

We use it as a tool to help easily get a hold of prospects within our top 100 organizations and to penetrate each account deeper through research of organization charts and territories. Using the mobile number feature has increased our connect rates by 5x and allowed us to qualify and disqualify many more prospects through cold outbound attempts.

Pros and Cons

Mobile Number Accuracy
Easy Filtering
Email Accuracy
Simple Interface
Webinars

Investment can be heavy.

Key Insights

Do you think ZoomInfo Sales delivers good value for the price?

Yes

Are you happy with ZoomInfo Sales's feature set?

Yes

Did ZoomInfo Sales live up to sales and marketing promises?

Yes

Did implementation of ZoomInfo Sales go as expected?

Yes

Would you buy ZoomInfo Sales again?

Yes

Return on Investment

Faster Lead Conversion
Faster Account Building
More time spent acutely prospecting.

Alternatives Considered

LeadIQ

While meeting with other vendors, many of them use Zoom as the golden benchmark which to compare themselves upon. Most of the time they claim they are only marginally worse for their accuracy, but in reality, I have found that this is not true. In the Oil and Gas World, Zoom was drastically better at finding mobile numbers and accurate data.

Other Software Used

Salesloft

Likelihood to Recommend

Anytime where your sales team is actively looking to penetrate new accounts, new contacts, or cold leads, ZoomInfo will be an ultimate data provider. It works very well using a Linkedin Connect tool or simply through their online portal. This is also extremely useful when a contact on the phone tells you a better contact, you don't have to ask for their contact info, you can simply just use ZoomInfo to pull that data for you. The only time where it doesn't make sense is when your budget doesn't allow for it.

Great Product for the Price!

Overall Satisfaction with ZoomInfo