Item: WebEngage
Rating: 8
Author: Atul Chaudhary

Use Cases and Deployment Scope

We are currently using WebEngage to manage marketing automation at scale for our e-commerce business vertical. Using WebEngage integration on our platforms(mobile/desktop/app) we are sending personalized remarketing communication to users in order to improve our conversion funnel on journey abandonment. Further, improving retention of our existing customers via promotional and transactional engagement journeys.

Pros and Cons

Journey Automation
User Segmentation
Intuitive user interface
Easy service provider integration

Analytics
Attribution
RFM Analysis

Return on Investment

Reduced dependency on discounts for user engagement and conversion
Improved user retention %
Single dashboard for omnichannel marketing communication

Alternatives Considered

Adobe Analytics, Adobe Marketing Cloud and Netcore Smartech

WebEngage's dashboard is relatively more intuitive and easy to understand. Further in terms of cost as well it is value to money as it delivers excellent ROI. The after-sales support is also better in terms of responsiveness and helps in case of issues with the execution of campaigns. The account managers also ideate and help in the optimization and creation of new user journeys.

Key Insights

Do you think WebEngage delivers good value for the price?

Yes

Are you happy with WebEngage's feature set?

Yes

Did WebEngage live up to sales and marketing promises?

Yes

Did implementation of WebEngage go as expected?

Yes

Would you buy WebEngage again?

Yes

Other Software Used

Adobe Analytics, Adjust Attribution, Google Ads (formerly AdWords)

Likelihood to Recommend

WebEngage can easily reduce turnaround time for product and marketing teams to execute marketing campaigns for specific user segments as well as remove any dependency on internal tech teams for the development and maintenance of automation journeys. Further, A/B tests can be executed to measure the performance of message variants in real-time directly from the panel. But WebEngage lacks a robust Analytics platform. While basic metrics such as open rate and click-through rate for messages being sent can be considered for reporting, attribution is still not the strongest suit in case the marketing team relies on multiple Ad networks for acquisition. Thus, as per experience, it's better to use the automation suite offered by WebEngage with a different data analytics platform.

A great tool for automating marketing at scale with excellent ROI

Overall Satisfaction with WebEngage