Hootsuite for easy content management
December 14, 2021

Hootsuite for easy content management

Roshni Gautam | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Pro

Overall Satisfaction with Hootsuite

Internet
trend is volatile. It takes just a minute and the whole world shifts their taste
from one thing to another. So in order to beat the competition on the internet
staying up to date is important which means an organization needs good, easy-to-use content management software. And Hootsuite fills this space. It offers
all the essential features that are required to manage the time and content of
an organization.
  • Content management is easy we can add and delete as per our requirement.
  • Advance scheduling post to stay ahead of rivals.
  • Users can run ad campaigns or surveys to understand ongoing trends which is an easy way to reach a global audience, therefore increasing the popularity of the company and increasing its market value.
  • The accuracy of graphs is not that accurate sometimes leads to inappropriate decisions.
  • It would be great if it could integrate with a design program like Canva. The current version does not allow users to design and post content directly from inside the software.
  • As a result of using Hootsuite, our organization's reach increased which positively impacted our business.
  • We observed that with easy content management our involvement with the audience has significantly increased which leads to generating goodwill among our targeted audience.
  • Buffer
I used Buffer also
and I found that the user interface of both the software is easy to use but
buffer efficiency with hashtags and tagging is quite better than Hootsuite. Many
features are common in both the software. However, Hootsuite has a big
advantage over Buffer in that the Team collaboration in Hootsuite is really
effective and sharing of data with the team as well. Managing content on Hootsuite
is easier than Buffer.
The job it does is really time-consuming but with Hootsuite
time-saving is easy. Tracking customer activity and understanding the shift of
customer taste is simple in Hootsuite. The result of the graph is simple to read and
the user interface is clean and pretty which requires very little time to understand
fully a rookie can also operate it easily.

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

In our organization, Hootsuite was used to
study our next move by analyzing the current market trends by conducting
several surveys on different social media accounts. The whole task Hootsuite
does well But the efficiency of hashtags is not as effective as it should be.
In my view, it should get fixed soon.

Hootsuite Feature Ratings

Boolean keyword searches
9
Filtering out noise/spam
8
Sentiment analysis
9
Broad channel coverage
9
Content planning and scheduling
9
Audience targeting
9
Content optimization
8
Workflow management
9
Automated routing and prioritization
8
Customer interaction histories
9
Bulk actions
6
Lead generation
9
Content marketing
9
Paid media management
8
Campaigns and promotions
9
Twitter
9
Facebook
8
LinkedIn
8
Instagram
9
Pinterest
Not Rated
YouTube
Not Rated
Campaign success analytics
9
Real-time tracking
8
Competitor analysis
9
Role-based user permissions & privileges
Not Rated
Mobile access
Not Rated