Overall Satisfaction with Triblio ABM/ABX Platform
We use Triblio to track known and unknown web visitor engagements, as well as serve ABM ads to target accounts based on their categorization and their digital behavior to determine the right message. Triblio is also syncing to SFDC in real-time to update engagement and lead score on the account object.
- ABM Ad Serving.
- Account and Contact level based engagement tracking.
- Analytics and reporting of ABM activities.
- Some reporting or analysis need backend support (doesn't come standard).
- Support personnel training to better assist customer needs.
- User friendliness of the platform UI.
- Target account engagement lift.
- Visibility into target account engagements across Triblio properties.
- Larger revenue opportunities with target accounts.
When I have internal ABM updates, I ask for metrics and campaign dashboards, and the support team jumps into action and provides the data that assists with the meeting. The support team is certainly helpful, friendly, and try their best to support their accounts. Their executive team can also be helpful to be in meetings to support your ABM initiatives in best practices and benchmarking.
Triblio stacked up very well against their competitors. The pricing is in the ballpark as other solutions, but their ability to cross platforms and expand beyond just one area of specialty is why we chose them. Other solutions may excel in one area, but Triblio performs well all across the spectrum.
Do you think Foundry ABM delivers good value for the price?
Yes
Are you happy with Foundry ABM's feature set?
Yes
Did Foundry ABM live up to sales and marketing promises?
No
Did implementation of Foundry ABM go as expected?
No
Would you buy Foundry ABM again?
Yes
Foundry ABM Feature Ratings
Using Triblio ABM/ABX Platform
10 - Marketing Operations
Campaigns
Analytics and Reporting
Campaigns
Analytics and Reporting
2 - Currently, we have a campaigns resource dedicated to monitoring and optimizing Triblio campaigns. In addition, to create the ads and update the messaging, we have a design resource dedicated to create and size the creative banner designs for display.
- Ad serving
- Account Based Targeting
- Intent signals
- Company profile append
- Account specific SmartPage
- Spiking Account identification and notification
- Contextual advertising
- Messaging sequencing
- Overall ad orchestration across channels and sales stage
Evaluating Triblio ABM/ABX Platform and Competitors
Yes - Kwanzoo
- Product Features
- Product Usability
The most important factor for me is the ability for the platform to have the managed service to support my every campaign need. So far, Triblio's managed services team has been able to provide me with that level of support.
Not one thing.
Triblio ABM/ABX Platform Implementation
- Implemented in-house
Change management was minimal
- API Integrations
- Porting all the current ABM campaigns over
- Real-time audience sync
Triblio ABM/ABX Platform Training
Triblio ABM/ABX Platform Support
Pros | Cons |
---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved No escalation required Immediate help available Support understands my problem Support cares about my success | None |
I purchased managed services, which kind of gets us premium support in an indirect way. Our account director is able to get our issues resolved by working directly with the support team, so we get streamlined resolutions.
Support is key for any software or SaaS solutions, and having an inside person working on your issues can help you with a peace of mind.
Support is key for any software or SaaS solutions, and having an inside person working on your issues can help you with a peace of mind.
Yes - It was resolved eventually. I guess my bug was too significant for a simple code change, and it had to wait until the next product release to be fixed.
But the good news is that whatever issues we bring up, they will always get resolved by the Triblio team, sooner or later.
But the good news is that whatever issues we bring up, they will always get resolved by the Triblio team, sooner or later.
Using Triblio ABM/ABX Platform
Pros | Cons |
---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Quick to learn Convenient Feel confident using Familiar | None |
- Audience segment creation
- Campaign creation
- Analytics of any sort
- API integrations
- Ad group search
- SmartPage set up and edit
Triblio ABM/ABX Platform Reliability
Integrating Triblio ABM/ABX Platform
- Marketo
- SFDC
SFDC integration was to pull audiences based on fields filtered and feed campaign results to our SFDC instance. Marketo integration was also to pull Smart audiences fields into Triblio to activate campaigns. The integrations were relatively easy to implement.
- Treasure Data CDP
Not at the current moment.
- API (e.g. SOAP or REST)
No
Understand the integration requirements beforehand, and have a dedicated team to work on the integration to hammer everything out in one sitting. If you have a part-time integration team, they will not know what's going on and it will take much more resources to get integrations completed.
Relationship with Triblio
I don't think we received any special treatments in terms of our contract negotiations. We didn't select them based on the contract alone, but Triblio was neither the cheapest nor the most expensive solutions we looked at. We put more emphasis on support, analytics, integration, and other requirements that were more important to us.
List out the top requirements that your team are looking for, and let the vendors provide their answers to the requirement questions. Ultimately, select the top vendor who has answered your questions to the best of your liking, and stick to those requirements when selecting options or packages with the vendor that best fits your needs. There are always upgrades or promotions available, but only select them if you are planning to utilize them.