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Hootsuite - A basic social management tool that lacks innovation, functionality and flexible pricing options.
December 24, 2021

Hootsuite - A basic social management tool that lacks innovation, functionality and flexible pricing options.

Jeff Thomas | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Pro

Overall Satisfaction with Hootsuite

We utilize HootSuite as our central point of management of all of our active social channels. This currently includes Facebook, Instagram, Twitter & Pinterest. Hootsuite solves a very simple issue - providing a single access point to log in to each social channel, schedule posts, and manage any follower engagements without having to log in to or manage these functions from with each of the social apps. Being that this is a web-based tool, Hootsuite overcomes the issues related to posting through a native app on a mobile phone.
  • Consolidated login and management of social posts.
  • single viewpoint to quickly review and manage all social feedback and engagement from followers.
  • Very easy to use UX that provides a full range of basic social management functionality.
  • Influencer recruitment - we would like to be able to research potential influencers to join our program.
  • Poor reporting and analytics within each platform within the Pro version.
  • Somewhat expensive for the functionality provided.
  • Only 1 user account provided in the Pro version.
  • Positive: Optimize our team's time in managing and scheduling social posts leading to better productivity.
  • Positive: Singular viewpoint to present basic performance to senior management.
  • Negative: Lack of robust reporting limits our ability to affect our social channel growth.
  • Negative: No influencer tools force us to look to another solution resulting in additional expense and workflow.
Hootsuite really doesn't provide a level of functionality that meets these other players in the space. While Hootsuite was an early entrant into the space and has benefited from this, they lack the innovation, functionality, and flexible pricing options that these other solutions provide. Needless to say, we will be making a move to a new solution in 2022.

Do you think Hootsuite delivers good value for the price?

No

Are you happy with Hootsuite's feature set?

No

Did Hootsuite live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Hootsuite go as expected?

I wasn't involved with the implementation phase

Would you buy Hootsuite again?

No

Works well for a small company with a single social account within each platform. If you are looking to build your social presence and follower base, grow your influence or perform a deep analysis of your social performance within each platform, look elsewhere for another solution. This is truly not the lane Hootsuite is able to run in.

Hootsuite Feature Ratings

5.8
Boolean keyword searches
3
Filtering out noise/spam
7
Sentiment analysis
6
Broad channel coverage
7
6.0
Content planning and scheduling
8
Audience targeting
6
Content optimization
4
Workflow management
6
4.0
Automated routing and prioritization
5
Customer interaction histories
3
Bulk actions
4
1.5
Lead generation
2
Content marketing
2
Paid media management
1
Campaigns and promotions
1
7.0
Twitter
7
Facebook
7
LinkedIn
Not Rated
Instagram
7
Pinterest
7
YouTube
Not Rated
2.3
Campaign success analytics
3
Real-time tracking
3
Competitor analysis
1
5.0
Mobile access
5

Using Hootsuite

By providing a single viewpoint to manage our social presence across multiple platforms, Hootsuite has empowered our team to be effective with scheduling and quickly responding to our customers and followers through social.

Hootsuite Support

Hootsuite is a capable solution for 'basic' social functions. If you are looking to really grow your follower base, need social merchandising capabilities, need support for your influencer program, or need to perform deep analysis on your social performance you need to look into other solutions.
ProsCons
None
Slow Resolution
Poor followup
Less knowledgeable
Problems left unsolved
Not kept informed
Difficult to get immediate help
Support doesn't seem to care
Slow Initial Response
Why should we pay additional for ongoing support?
I cannot.
Nonexistent. I place Hootsuite at the bottom of all vendor partnerships that we have in place to support our digital experience. Lack of account management, support, and customer success should be a foundational feature of any company.