Great tool for both sales and marketing
September 15, 2021

Great tool for both sales and marketing

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with 6sense

6sense is being used by both the sales and marketing team. We developed our ICP and worked with the implementations team to get it loaded into the platform and now we're using it to go after our target accounts. Marketing is using it to show display ads to high propensity accounts that fit our ICP, as well as automated outbound towards smaller accounts. Sales is using it to help craft their outbound messaging when going after target accounts as well as prioritizing which accounts to go after.
  • Showing where accounts are in the buying journey
  • Insights into accounts i.e. keywords, touchpoints, etc.
  • Granular targeting
  • No way to easily use UTMs for ads. If you want to use UTMs for different campaigns but the same creative, you have to upload the ads multiple times in order to be able to use different UTMs
  • Getting the predictive model up and running took a bit longer than we hoped
  • Should be able to allow spend to go to the top performing ads in campaigns rather than be spaced out evenly
  • Increase in enterprise accounts reached
  • Increase in average deal size
  • Decrease in time to close
While we're still working on getting our entire sales team fully trained on it, the reps we piloted it with have enjoyed using the platform. They have their target list of accounts and also get inbound 6sense qualified accounts (6QAs) and are able to prioritize the 2 using the data 6sense provides. They know which accounts are hot and when to go after them in order to have the best chance of opening an opportunity.
Allows us to see the timeline of activities an account is going through as well as how that goes into their buying stage. We haven't done anything with the contact portion of the platform because that is an additional fee and we have other tools like ZoomInfo that we can use for that.
The predictive analytics and account stages is great. Wish they had Facebook targeting like does where you can upload a list of business contacts and it matches it to their personal email and you can target on Facebook. Other than that, 6sense is great for prioritizing outreach and making sure you're going after accounts that are in-market.

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Good for going full ABM and getting insights on your target enterprise accounts. We're still working through training our sales team how to use it, but I can see the value in terms of the information available and allowing them to prioritize which accounts to go after and when.

Not great if you're selling into SMBs as info on these companies can be somewhat limited and the pricepoint of the platform may not make sense.