Empowering Sales
June 14, 2022
Empowering Sales
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with 6sense
6sense powers our entire prospecting process. Marketing leverages the tool so we understand who is in the market and a strong or moderate fit as a buyer of our tool. We then leverage the ads to continue to drive awareness and action. We focus on advancing buying stages. Once a 6QA field marketing works with our sellers to focus on these accounts that are in the market, we target them for our initiatives. The outreach is much more effective over a cold call.
- Bubbles up accounts that are in market
- Display Ad functionality
- learning what accounts are the best fit based on our own data and wins
- Would love if the maps showing where activity is happening could get more granular, at least to state, ideally to city
- Larger deal size
- shorter sales cycle
- more pipeline
6sense has done a great job in helping us match anonymous signals. Our ability to tie our ads to account-based results is wonderful and nothing I have had in the past. It is so incredibly insightful to know what display ads are working. The more we trust the data, the more success we are seeing. And as we learn we can adjust the model as well if needed. When you are creating a category, sometimes you learn that you have more industry targets than you thought.
This is where I see the most value from this tool. Our sellers love this, it helps them target, they aren't just cold calling whomever. It leads to a warmer conversation and better results. The algorithm is always learning and as we get more deals, it gets better. We also love the dashboard, the contacts view, and the ability to add to an Outreach sequence right from there.
Bombora gives you the data raw, you then determine where you want to integrate it and pull it in. More control, but more work. Also, you need a strong understanding of what you want to do. Demandbase seemed pretty much an Ads platform that uses intent. I love the website personalization that Triblio ABM/ABX Platform offers, but it is a marketing tool. It doesn't offer the same prospecting benefits.
Do you think 6sense delivers good value for the price?
Yes
Are you happy with 6sense's feature set?
Yes
Did 6sense live up to sales and marketing promises?
Yes
Did implementation of 6sense go as expected?
I wasn't involved with the implementation phase
Would you buy 6sense again?
Yes