Item: AB Tasty
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

AB Tasty is being used by our ecommerce and digital marketing team to implement CRO testing, personalized experiences, and overall site improvements. It allows us to implement tests and general changes to the site almost immediately and without having to involve our development team.

Pros and Cons

Easy setup - Simple script insertion into site header.
Intuitive interface - It took very little training for our team to understand how to start running A/B tests. The reporting is much more comprehensive, yet easily digestible than other platforms we have used or considered. Confidence scores, flexible KPI inclusions/tracking allow us to understand the results or non-result quickly and with clarity to make decisions on next steps.
Customer support - Our CSM and tech support are always helpful and proactive when a question or issue arise. Our CSM keeps us on track when an idea might have dropped off the map due to other priorities, and brings great ideas to the table. We enjoy our monthly touchbases with her when we get to see new functionalities, how other clients successfully used them, and brainstorm ways we can use them for our experience.

Sometimes the platform is a little glitchy and requires a refresh.
Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
Email notification for when an experiment reaches a certain confidence level.

Return on Investment

Increased conversion rates on specific pages and modules where we ran experiments and personalizations.

Exceptional Examples of AB Tasty Support

Our CSM always comes with great ideas at our monthly touchbases based on our results and other client successes, checks in on the progress of ideas or tests we discussed, and their technical support has been very reliable to deliver more complicated tests.

Systems Integrated With

Salesforce CommerceCloud
Magento 1
Sana Commerce

It's just a script inserted into the head of the site, and the same no matter which platform.

Alternatives Considered

Monetate, Optimizely, VWO and Google Optimize

AB Tasty is far more affordable than most of them, but with the same functionality and better reporting (reporting looks similar to Optimizely). Monetate requires an agency or a dedicated CRO team to manage and run tests, and is best for large companies with a lot of traffic and products. VWO and Google Optimize seemed a bit limited in functionality and the types of test you can implement easily. Optimizely looked similar but they increased their prices dramatically last year.

Likelihood to Recommend

AB Tasty is great for small teams in small to mid-size companies or an independent agile team within a larger company who are hands-on, want to be able to set up experiments quickly without involving developers. It's really easy to set up, learn and use, and its reporting is better than most other platforms we looked at. Not sure how easy it would be to have detailed oversight on programs at any given moment. The team would need to have their own CRO strategy and plan, be comfortable with some HTML, and have an understanding of site structure. CSM and technical support are great at supporting an existing strategy and plan, and with the more complicated setups, but will not take the place of a CRO agency.

Easy to setup, adopt and use for hands-on marketers. No developer needed!

Software Version

Modules Used

Overall Satisfaction with AB Tasty