Split Testing Review
January 08, 2020

Split Testing Review

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Client-side Testing

Modules Used

  • Analytics and Insights
  • Experimentation (A/B Testing)
  • Personalization

Overall Satisfaction with AB Tasty

We use AB Tasty to run AB split tests for our e-commerce clients to better improve their user experience. We create the tests in AB Tasty, add specific response points, analyze the reports and provide recommendations to our clients. It is being used only within the Conversion Department in our company.
  • Graphs.
  • Split Testing.
  • The old graphs were better.
  • More in-depth reporting.
  • Increased conversion rate.
  • Better customer user-experience.
Our customer support manager, Alexandre, is always very helpful and quick at responding to my emails. He probably has many other clients that he works with but I never feel like he does not have time to help us. Overall very happy with the customer support my company has received from AB Tasty.
  • Google Analytics.
  • Hot Jar.
AB Tasty is much more affordable and provides very similar results. We are happy we made the switch and have seen the same success we had with other platforms on AB Tasty.
I think there are plenty of other platforms that do what AB Tasty does, and maybe they even do it better, however for the price it can't be beaten. All the features you get are great. My company switched from a different, much more expensive testing platform and are very happy we did.

AB Tasty Feature Ratings

a/b experiment testing
9
Split URL testing
8
Multivariate testing
9
Multi-page/funnel testing
7
Mobile app testing
9
Standard visitor segmentation
9
Behavioral visitor segmentation
8
Traffic allocation control
9
Website personalization
8
Click analytics
8
Conversion tracking
10
Goal tracking
9
Test reporting
9
Results segmentation
8