AB Tasty: Easy to use
June 27, 2020
AB Tasty: Easy to use
Score 9 out of 10
Vetted Review
Verified User
Software Version
Client-side
Modules Used
- Personalization
- Dynamic Widget Library
- Analytics and Insights
Overall Satisfaction with AB Tasty
We use AB Tasty in the Marketing team mainly for AB testing on the website, including the exclusion of certain target groups like newsletter recipients. We also use it for easy website modifications like temporary info banners, pop-ins, or overlays. We are sure we have not even reached 20% of what AB Tasty is able to do.
- Easy to use
- Intuitive
- Increase of revenue by 11% through AB testing of topics.
We, so far, never used the AB Tasty support so we have very little experience regarding this. What we can say is that we never had any problems when it comes to requests and/or collaboration with our account manager. AB Tasty representatives were always helpful and provided efficient support for all our topics.
- Website
- Webshop
Achieving the current integration level was not too hard to setup. We connected the website and the webshop.
We decided on AB Tasty as there were numerous features at this time that other providers did not offer and we felt like being on the right track for the upcoming years and challenges. Also, the price was for sure one of the criteria. AB Tasty offered an attractive package suitable for our needs and company size.