Powerful, Flexible & Really Easy to Use Tool
June 16, 2022

Powerful, Flexible & Really Easy to Use Tool

Nassim Messaoudi | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Client-side

Modules Used

  • Experimentation (Testing)
  • Personalization
  • Dynamic Widget Library
  • Analytics and Insights

Overall Satisfaction with AB Tasty

We use AB Tasty mainly in our design cycle, in order to confirm hypotheses, designs, or business initiatives. AB Tasty is a really important part of our product cycle, and product owners and designers still need to be evangelized.
  • Support: the CSMs (big up Eloise) are great, and support us a lot on different topics/aspects, which is not always the case for other solutions.
  • Client-side: It is really easy to use, flexible, and there are no technical issues.
  • The devs: the developers at AB Tasty are really reactive, and provide big support. Some of our AB tests are really complex, but we have never had any issues during the dev phase.
  • Client-side: some modules/features need a bit of 'renewing'. For example, the WYSIWYG still looks a bit dated.
  • IA: I would like to see if you might be planning to provide personalization based on an algorithm.
  • It is great for our client-side.
  • WYSIWYG is an important feature for us to use.
  • We like to use the widgets.
  • I miss the old heatmap.
  • Big positive impact on the global revenue and conversion for my organization.
  • We had lots of huge insights collected, which helped for the revamp of our main website.
We selected AB Tasty as the support is way better than the WYSIWYG editor. We will still work with AB Tasty as in the addition to the solution because a lot of support is provided (roadmap, workshops, evangelization, etc).

Do you think AB Tasty delivers good value for the price?

Yes

Are you happy with AB Tasty's feature set?

Yes

Did AB Tasty live up to sales and marketing promises?

Yes

Did implementation of AB Tasty go as expected?

Yes

Would you buy AB Tasty again?

Yes

The client-side is really interesting for small organizations or organizations where there are not enough resources. It's really flexible and allows us to launch really quick AB tests without any dev intervention. We do it a lot for business initiatives or to update the website.

AB Tasty Feature Ratings

a/b experiment testing
9
Multivariate testing
9
Multi-page/funnel testing
9
Visual / WYSIWYG editor
9
Advanced code editor
9
Preview mode
9
Test duration calculator
9
Experiment scheduler
9
Client-side tests
9
Standard visitor segmentation
9
Behavioral visitor segmentation
9
Traffic allocation control
9
Website personalization
9
Click analytics
9
Scroll maps
9
Conversion tracking
9
Goal tracking
9
Test reporting
9
Results segmentation
9
Experiments results dashboard
9