Acquia Digital Experience Platform: A Game Changer for Personalized Customer Engagement
January 24, 2023
Acquia Digital Experience Platform: A Game Changer for Personalized Customer Engagement
Score 8 out of 10
Vetted Review
Verified User
Software Version
Drupal Cloud
Modules Used
- Site Studio
Overall Satisfaction with Acquia Digital Experience Platform
We picked the Acquia Digital Experience Platform as our main content management system (CMS) and digital experience platform (DXP) that allows us to easily create, manage, and deliver digital experiences across multiple channels (web, linkedIn, email) and devices. It helped us to create engaging and personalized digital experiences for customers, manage and deliver content super easily, and integrate with other systems and platforms. We mostly used the platform for website development and management, digital marketing, customer engagement and quotation.
- content editing/updating
- trendy website design
- ease of use
- user management
- advanced web features (such as parallax scrolling)
- spam email filtering in forms
- live edit previews
- We had a lot of traffic on launch which was amazing for our brand awareness
- New customer engagements via the form functionality
- The integration with Google Analytics helped us identify regions where we could target potential customers
The speed at which content can be deployed across digital channels with Acquia Digital Experience Platform is dependent on the content complexity. Generally we had hired an external group to setup the DXP platform and we have well-designed and properly configured Acquia Digital Experience Platform implementation, so we are able to deploy content across digital channels relatively quickly. In terms of personalization and customer engagement, Acquia Digital Experience Platform has the functionality to do so however we haven't utilised those features as much since the service offerings are very specific to the industry. In saying that, we did notice improved engagement with customers, customer loyalty and retention.
Do you think Acquia Digital Experience Platform delivers good value for the price?
Yes
Are you happy with Acquia Digital Experience Platform's feature set?
Yes
Did Acquia Digital Experience Platform live up to sales and marketing promises?
Yes
Did implementation of Acquia Digital Experience Platform go as expected?
Yes
Would you buy Acquia Digital Experience Platform again?
Yes