Quick and Easy Reporting with Acquisio (Most of the Time)
July 13, 2014
Quick and Easy Reporting with Acquisio (Most of the Time)
Score 4 out of 10
Vetted Review
Verified User
Overall Satisfaction with Acquisio
I am a search marketing strategist with a nationwide advertising firm, managing campaigns for Fortune 500 companies as well as smaller clients such as local hospital systems, manufacturers, etc. We mainly use Acquisio for reporting, and do the day-to day campaign analysis and management directly within the Google, Bing and Facebook platforms. The reports generated by Acquisio are a time-saver and give a professional look to our monthly reports.
- Acquisio makes it easy for us to quickly generate monthly reports with detailed information, or a more simple set of information and layout for clients where a more high-end overview is appropriate.
- Customer service and response has typically been very quick when we have an issue.
- It is fairly easy to customize the look of reports to fit our brand.
- We had some really deep issues with incorrect data in our reports about a year ago - data just wasn't coming into the platform correctly.
- We recently could not export any of our reports because we had updated to the latest version of Flash - we actually had to uninstall Flash and reinstall an older version. This issue has yet to be resolved after two months.
- We have had syncing issues many times, and we still need to manually sync each campaign every month before the data matches the actual results in Google.
- Recent updates to Acquisio and the new reporting did not carry over our old reports into the new layout - recreating the old reports in the new layout is/was time consuming.
- Over three years, the increased efficiency in monthly reporting has been great, although there have been at least 4-5 months where issues ate up many hours of time and caused long delays in reporting.
- BrightEdge,WordStream,AdWords,GoToMeeting,NetSuite OpenAir PSA
We actually use BrightEdge, NetSuite, Adwords, and a few other platforms - each platform delivers results in different areas that we would not use Acquisio for. Acquisio's advantage for us is being able to generate great looking reports for clients with complex, ongoing campaigns that require a lot of data and smaller clients that only require a simple one-page PDF report.
Using Acquisio
1 - SEM strategy, management and reporting
2 - Google and Facebook advertising expertise, analytics expertise
- Monthly reporting of Google ad campaigns
- Monthly reporting of Facebook ad campaigns
- Monthly reporting of LinkedIn ad campaigns
- We only use Acquisio for monthly reporting
- automating campaign management
Evaluating Acquisio and Competitors
- Product Usability
- Existing Relationship with the Vendor
Acquisio was in use prior to my joining the company in this role
acquisio was in use prior to my joining the company in this role
Acquisio Implementation
- Implemented in-house
Change management was minimal
- I was not part of the implementation.
- implementing Acquisio for new accounts is a fairly easy process
Acquisio Support
Pros | Cons |
---|---|
Knowledgeable team Immediate help available Support cares about my success Quick Initial Response | Need to explain problems multiple times |
Yes - I would say no. Our recent issues after updating to the latest version of Flash are a prime example. Acquisio's fix was to UNINSTALL FLASH and reinstall an old, less secure version of Flash on our end. No actual fix has been forthcoming after 2 months.
I'll again single out a rep named Jeannie - she was incredible and all support she offered was the best I have personally experienced with any vendor I have ever worked with.
Using Acquisio
Pros | Cons |
---|---|
Technical support not required Consistent Quick to learn Feel confident using Familiar | Unnecessarily complex Difficult to use Not well integrated Cumbersome |
- Adding graphs to reports
- Making sure data in the reports is correct