Overall Satisfaction
- Lead Scoring
- Tracking Online behavior
- Integration with Salesforce & GoToMeeting
- Social Intelligence
- Streamlines hot leads
- Nurtures cold leads
Product Usage
15 - Marketing & Sales
15 - Marketing & Sales
- Marketing
- Sales
Evaluation and Selection
No - We needed something to track anonymous visitors and begin using nurture programs.
LeadLander, Marketo, Eloqua
Went with Act-On for their cost and the ability to connect with my stubborn CMS.
Went with Act-On for their cost and the ability to connect with my stubborn CMS.
Implementation
- Implemented in-house
Training
- Online training
- In-person training
- Self-taught
I would not recommend trying to jump in without training...though it's an easy product to understand I would still make sure you take the time and set up trainings with your account manager to make sure everything you're doing is being done correctly.
Configuration
Created new custom fields through different objects within SFDC along with writing a few formulas to follow lead source and adding in views.
Support
No - I would say their support is top notch and I am not paying for anything additional.
Usability
Reliability
Integration
- Saleforce.com
- GoToMeeting
GoToMeeting was pretty easy. SFDC was a little bit more involved.
- None at the moment
N/A
Vendor Relationship
I was able to get an extra thousand contacts as they were running a special. Other than that their pricing is pretty straightforward and there is not a ton of wiggle room, but you can talk about getting a custom package built for your organization.