Overall Satisfaction with Act-On
- Automated programs and emailing are fantastic - can automate the sending of program messages, or pushes and pulls to Salesforce, automatically.
- I would say the UI isn't the prettiest I've seen
- Shortened sales cycle (leads to sales faster), and more measurable results in email campaigns (reporting).
Marketo, Pardot and ExactTarget. ExactTarget didn't have the features we needed, Marketo had more than we needed and a much higher price, and Pardot was a pretty good comparison - their UI was a little more slick, but Act-On was easier to use and the core functions were better.
Using Act-On
2 - Marketing and inside sales.
1 - Myself - online marketing manager with a web development / administration background.
- Email marketing, signups and forms, landing pages, automating complex email programs, great integration with our CRM (Salesforce)
Evaluating Act-On and Competitors
Bridgemail for email blasting, RingLead for list management - not a full marketing automation suite.
Act-On Implementation
- Implemented in-house
Act-On Training
- Online training
- Self-taught
It was pretty easy to learn - there are a few exceptions. Emailing, list management, forms and landing pages are all pretty intuitive and easy to use (with a nice editor). For advanced features like the Automated Programs, it's good to look at the training.
Act-On Support
No - Not needed - their support is premium already. 24 hour support isn't needed - business hours work fine for us.
Using Act-On
Act-On Reliability
Integrating Act-On
- Not yet.
They currently support everything I need.
Relationship with Act-On Software Inc.
I didn't really need to - they came in at an excellent price point, and the terms are month to month - which is brilliant. No contract, so they pretty much care about me every month, not just when I'm up for renewal.