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One of the nicest marketing automation vendors out there
November 04, 2013

One of the nicest marketing automation vendors out there

Daniel Kuperman | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

2012

Overall Satisfaction

  • Easy to use interface
  • Creation of multiple tracking links for a single landing page
  • Social media integration
  • Website tracking
  • Reports could be more detailed
  • More flexibility in nurturing process flow
  • Act-On helped the company I was working with to more easily send and track emails to prospects
  • With Act-On we were able to create a series of nurturing programs and let the software do its magic without having to worry about it
  • Tracking the results of campaigns and assets with Act-On was easy and allowed us to quickly identify areas for improvement
I am no longer with the company where I implemented Act-On, but if I would not hesitate to renew if I were still there.
It all depends on how you want to build your lead generation and nurturing program. Act-On may not have all the bells and whistles of some competitors, but for those needing a simple, effective way to automate email nurturing programs, it is a great value. They are also on the right track in building social media integration and if they can create more detailed reporting and also offer custom reports, they can certainly beat some other guys out there. Act-On has a different pricing method, as they charge based on "active contacts", which is good because you only pay if the software actually helps you generate engagements, but the more successful you are, the more you will pay so take it into consideration.

Evaluation and Selection

Yes - We were using MailChimp, which is good for batch and blast emails but lacks functionality for lead nurturing and for tracking marketing assets and social media.
  • Marketo,Infusionsoft,HubSpot
Price was definitely better, but the ease of use sold us on the product. It also provided just the functionality we wanted without making it complicated to use. We also liked their social media integration abilities and how easy it was to create landing pages and tracking codes.
  • Price
  • Product Features
  • Product Usability
  • Positive Sales Experience with the Vendor
Usability and price were the key factors that made us buy Act-On.
Not sure I would change anything.