Before purchasing Act-On, we reviewed other automated marketing platforms and were told by multiple competitors, "You get what you pay for." This is absolutely true. When we evaluated Act-On, the price was right for the value of the
features. But when we really started to use them, we found many
limitations within the product and we felt a little duped. The depth of the product is truly lacking and found it is better to use "best of breed" products (a product used for a specific purpose, e.g. email marketing, and lacks integration with other products).
When a company says they can do something, you expect a certain amount of functionality. Yes, Act-On says they can do a lot, but how much of it is a gray area answer. This is my greatest gripe over them. We don't have over-the top needs, we just need something that works and has thorough features, not limited ones.