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Act-On is the RIGHT SOLUTION for 98% of companies out there...
Updated June 19, 2015

Act-On is the RIGHT SOLUTION for 98% of companies out there...

Chad Burmeister | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Act-On

Overall Satisfaction with Act-On

We use Act-On for sales and marketing. We run about 15 - 18 different contextually relevant email drip campaigns, we invite people to dinners at Regional shows we attend, and we leverage the tracking / scoring that Act-On provides. And we especially like that we can build a template in Act-On that can also be leveraged by the sales team.
  • Ease of use
  • Value for the money
  • Customer Success Team is the best in the industry
  • A few more integrations such as with ON24 would be nice to have (not need to have)
  • A bit more w/social media would be nice, although what they do have is pretty amazing
  • And the ability to tie Act-On emails to ROI would be nice.
  • We get 100% attendance to all dinners when we travel (NYC, Vegas, Atlanta, San Francisco, etc).
  • Act-On has improved our ability to control the messaging that goes out by sales (99% of the time, the messaging is "marketing approved"!
  • We have over 50,000 active emails going out each month
Act-On is easiest to get set up, has the best Customer Success Team out there, and just ROCKS!
For a $2B+ company, that is using ALL the bells and whistles from Eloqua, that is Eloqua's niche. For the rest of the 98% of companies, Act-On is perfectly fine!

Act-On Feature Ratings

9.9
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
9
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
9.3
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
10
9.5
Calendaring
9
Event/webinar marketing
10
9.0
Social sharing and campaigns
9
Social profile integration
9
10.0
Dashboards
10
Standard reports
10
Custom reports
10
9.3
API
7
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Act-On

15 - Sales & Marketing
3 - Marketing, Sales Operations
  • Email invites to regional dinners
  • Drip campaigns for contextual based marketing campaigns
  • Sales Reps to email to their prospects using pre-defined/approved templates
  • To track web site traffic
  • To clean up our data with bounced email data
  • Bigger databases
  • More with Social Media
There are a few up and comers out there so it's always good to know what is going on in the market. We're VERY likely to stay with Act-On for the foreseeable future. We really like the month to month agreement that they allow us to use - tells us they are confident in their capability and always bringing out more.

Act-On Implementation

They make it so easy to implement, that you don't need 1-2 full time staff like you do with other marketing automation technology.