It's what's under the hood that counts!
January 30, 2015
It's what's under the hood that counts!
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Act-On
We are using Act-On within our department for lead-to-revenue management. Act-on has a wonderful integration with our CRM system and is actually addressing our middle and bottom of the funnel needs (something our previous platform didn't do). The insight provided by their behavior profiling mixed with the automation rules allowed within their drip marketing feature allows us to send very targeted messages to pull leads through the funnel much faster.
- Email nurturing and deliverability are unmatched (can say this w/ the backing of some bad experiences with other marketing automation vendors)
- The level of support and strategic direction from our Customer Success contact is wonderful!
- Great integration with our CRM (SFDC), had big problems with this elsewhere!
- Revenue attribution reporting
- Sales loves the tool and insight they see from each lead that gets automatically transferred to them
- UI could use some work, but it's what is under the hood that counts!
- Would like more inbound features, but we bought Moz for under $100/mo. to address this.
- Increased inside sales team's efficiency
- Much faster lead conversion
- Full visibility into TOFU as well as MOFU and BOFU
- Revenue increased by 25% after year one
- HubSpot,Marketo Marketing Automation,Infusionsoft,Pardot Marketing Automation
Act-On has better support and CRM integration with almost identical functionality compared to all the marketing automation platforms I've used. The UI is not as pretty, but who cares about how a product looks when it does what it's supposed to?
Satisfaction with Specific Features of Act-On
Using Act-On
Evaluating Act-On and Competitors
Yes - HubSpot -- needed to focus more on our middle and bottom of the funnel. HubSpot is great for the top of funnel but ignores the rest. Also, our support could never be reached (they wanted us to pay extra for dedicated!)
- Price
- Product Features
- Product Usability
- Product Reputation
- Vendor Reputation
- Existing Relationship with the Vendor
- Positive Sales Experience with the Vendor
- Analyst Reports
- Third-party Reviews
Act-On Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
Using Act-On
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |