Overall Satisfaction with Act-On
Act-On is used by me primarily as an email-marketing tool as well as a form submission tool. It works in conjunction with Salesforce and our existing website. Having used other email marketing tools, I find it easily outclasses much of what I worked with in my past. It is easy to use while still having many additional features that I am still scratching the surface of.
- Email creation: The ability to design new or re-use existing templates makes Act-On a great improvement over other tools I have used.
- Reporting: Act-On provides easy to understand reporting tools. It allows me to delve into the analytics of how my sends perform.
- Import ease: The ability to import the data that I use for some my sends is highly intuitive.
- At times, there are almost too many features to manage. I know there is more that I can do with Act-On, but I have only so much time in the day. I don't have too much time to explore.
- Better tracking of marketing efforts
- Better insight into lead conversion.
- Concentri,Coremetrics,Axciom
Act-On has a better user interface and more features. It is also easier to use and the learning curve is much quicker than other tools I have used or evaluated. The reporting is better and the ability to use automated programs is a far cry over other platforms. A great tool overall.