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Act-On is the best option for SMBs
April 21, 2015

Act-On is the best option for SMBs

Kimberly Pendergrass | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with Act-On

We use Act-On for email marketing and website tracking. It has increased visibility into website traffic and provided an easy way to get started with marketing automation.
  • Lead Scoring - Allows profiles to "build" and scores based on your parameters.
  • Automation programs - Confusing to set up but if you can get it going, it works well.
  • Web Traffic Monitoring - Easy to see who has been on your site.
  • Landing pages and forms - difficult to customize unless you know how to code.
  • Buggy at times although if you reach out to Act-On they are quick to find a resolution.
  • Emails - I have [noticed] that graphics don't come through unless the receiver clicks "view images"
  • Better visibility into what leads are doing (email, forms, website, etc.,)
Easier to use and less expensive.
Act-On can still handle everything that we do and it is a pleasure to work with their support team.
Act-On is great for organizations who are just getting started with marketing automation. It's perfect for SMBs.

Act-On Feature Ratings

6.7
WYSIWYG email editor
7
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
2
A/B testing
7
Mobile optimization
8
Email deliverability reporting
8
List management
8
8.8
Lead nurturing automation
8
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
5.0
Calendaring
Not Rated
Event/webinar marketing
5
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
8.5
Dashboards
9
Standard reports
8
Custom reports
Not Rated
6.0
API
Not Rated
Role-based workflow & approvals
8
Customizability
4
Integration with Salesforce.com
6
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Act-On

10 - Marketing and sales
Experience with Act-On and developer experience
  • Marketing Automation
  • Customer follow-up
  • Website tracking

Act-On Support

They are the best! USA number, team in Cali, helps you out right then and there or goes and figures out how. Always follows up within 24hrs if they have to seek out the answer.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
Yes - They gave me a work around until it was fixed.
Pretty much every time a I call. Specifically when I had questions about automated programs and my CSM gave me a detailed roadmap that he developed.