Overall Satisfaction with Act-On
We use Act-On to track our strongest leads. The tracking features allow us to see who is visiting our website and when it would be best to reach out to leads based on their activity. We use it for follow up from conferences to reach out to contacts we made. We use the landing pages to easily supplement our website, allowing us to easily create content without having to go through our IT team and create new pages more easily than dealing with HTML and CSS. We also use the SEO features to make sure our website and landing pages are set up ideally.
- Their knowledge base and onboarding are fantastic. I learned what I needed in a very short period of time and can quickly find information if I need help getting what I need.
- They respond very quickly when support is needed and have always helped me find what I need if I can't in the knowledge base.
- The email creation tool is very easy to use, and I love that it has a responsive design.
- Adding and uploading contacts is easy.
- Building forms is simple and easy, and is a great way to supplement our website.
- It's very frustrating that the marketing lists are not sortable by column.
- I know it's coming soon, but having responsive design for the landing pages would be a great improvement.
- It would be great to see what lists a contact is in, possibly tying it together by email address.
- Able to easily create emails for marketing with great designs and responsive design.
- Lead scoring gives us a better picture of who are best leads are.
- Able to easily create landing pages for our website in just minutes, instead of hours and hours manipulating HTML and CSS.
The biggest decision for us was the lower cost for on-boarding. It was also easier to use and didn't have features we didn't need, such as blogs.
Act-On Feature Ratings
Act-On Support
Pros | Cons |
---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
Using Act-On
Pros | Cons |
---|---|
Like to use Relatively simple Easy to use Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | Requires technical support |
- Creating emails and landing pages
- Uploading contact lists
- A/B Testing
- Managing marketing lists
Yes, but I don't use it