All for one in the same tool
Overall Satisfaction with Act-On
I use Act-On for several marketing and sales activities, like email marketing, lead nurturing, lead scoring and website prospecting. To know what person is coming to our websites and to know what that person is looking for is a great advantage in order to understand what leads should we prioritize our focus on. If correctly configured we know what is the best time to talk to our leads. The daily digest and alerts, allow us to get the info to improve our conversions into customers. The new landing page also allow us to create content in a very easy and fast way. It's a very intuitive tool with constant improvements.
- Simplicity. It's a very intuitive tool and in 1 or 2 weeks it's possible to implement and start working with a marketing automation tool with no difficulty.
- Support Team. Great support from Act-On, they are always ready to help you to achieve your goals, even if they need to change something on the Act-On software.
- Landing Pages. The new system allows anyone to create great content and capture new known leads for their sales team.
- Daily Digest and Alerts. Having the right information at the right time is great. With Act-On we can know if customer X is coming to our website at a specific time.
- The view of the lead. The profile should present all the information and not different information depending on which list which is registered.
- Global Search. It should be easier to find the lead globally.
- Better content! Understanding if the current content strategy is working. If we have low conversation we need to change our strategy. We can have a lot of content but if it doesn't engage with our target [audience] it us just creating work for us with no results.
- Optimizing ad word investments! See what ad words are working better not in conversion, but in money. With the integration, we have a view of what terms are creating more opportunities for us.
- Improve each quarter! Quarterly comparison of the conversions and created opportunities. With the marketing funnels we can control and improve our results in closing deals.
It has similar features but lacks the competitors' analyses and some of the reports. Also the support team at Act-On is very open to suggestions and helping the customer the achieve their goals.
Act-On Feature Ratings
Act-On Support
Pros | Cons |
---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed Immediate help available Support understands my problem Support cares about my success Quick Initial Response | Escalation required |
No - With the support that we have at the moment, I don't see any need to pay for a premium support. The response is already very good
Yes - Yes, it didn't have Kosovo on the Daily Digest country filters and they add it to the product
When they added a functionality that wasn't there