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Easy to Use and Great Customer Service
February 05, 2016

Easy to Use and Great Customer Service

Stephanie Dowell | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On

Our marketing department is using Act-On for email marketing (internal and external), lead nurturing campaigns, form development, web behavior tracking, lead scoring, and A/B testing of subject lines, content and form layout. It allows the marketing department to be more efficient by automating many tasks.

Act-On is integrated with Salesforce so our sales team uses it to review the behavior of their leads before making contact. They also use the daily website prospector report to monitor website interaction. Lead scoring helps prioritize which leads to contact first, making the best use of their time.
  • Wonderful customer service. They are quick to respond whether via email or a phone call. They actively seek out answers from various sources (Tech Support, CSM, Engineers), not giving up until the issue has been resolved.
  • The email composer is easy to use. Creating great looking emails without any HTML experience isn't an issue.
  • The recent updates to segmentation are amazing. The flexibility of the custom logic feature makes creating complex segments easy.
  • So many features to explore it can be overwhelming.
  • Website prospector report isn't customizable on information shown and how often report is sent.
  • No automated alerts when form submissions to Salesforce fail.
  • Lead scoring allows sales to know which leads are most engaged and follow-up with those first.
  • "Set-it and forget it" with automated programs! This is so efficient and allows marketing campaigns to run continuously.
  • A/B testing allows for validation of design changes to improve conversion rates.
I only used Pardot for a short time, but became really frustrated with their customer service. Having to wait 24 hours for an answer severely impaired my ability to quickly set-up, send and monitor email campaigns.
Act-On is great! It works well, is easy to use and updates are frequent and well planned. Their customer support is excellent and always available so you don't have to stop your work and wait for an answer. The integration with a number of CRMs makes the software of value not only to the marketing department but to sales also.

Act-On Feature Ratings

7.7
WYSIWYG email editor
7
Dynamic content
5
Ability to test dynamic content
9
Landing pages
5
A/B testing
8
Mobile optimization
6
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
8.0
Lead nurturing automation
10
Lead scoring and grading
8
Data quality management
7
Automated sales alerts and tasks
7
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
7.0
Dashboards
7
Standard reports
7
Custom reports
Not Rated
7.0
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
6
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Act-On

30 - Marketing and sales use Act-On the most.
1 - With Act-On's great technical support you don't have to be a very technical person to support Act-On.

Using Act-On

Some functions are very easy to use -- in fact most of the common functions are great. But there are some pretty simple functions -- like searching for contacts on lists -- that need to be improved.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Segmentation
  • Email Composer
  • Automated Programs
  • Searching for Contacts
  • Adding Contacts to Opt-Out list
  • Landing Page Editor
Yes, but I don't use it