Good tool for someone ready to take the next step with email marketing
May 13, 2019
Good tool for someone ready to take the next step with email marketing
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Act-On Software
Act-On has been used by our marketing team to help us manage our email marketing, automation, and lead scoring efforts to improve the efficiency of our marketing campaigns. The software allows us to set up campaigns to segment our prospective customers, current customers, and closed-lost deals to help us build, retain, and try to reengage our database.
- Easy to use. The UX is simple and you can easily navigate the program.
- Marketing automation.
- Customer service/help has been amazing with all of our questions.
- Our server went out several times when we were in the renewal period.
- Lead scoring constantly broke.
- It's not as robust as other competitors.
- When lead scoring was working, it was great for measuring our MQLs and getting those to our SDRs.
- Helps nurture leads throughout the sales process.
I think that if you're just starting out in email marketing, you'll probably navigate to a tool like Mailchimp. When you've gotten a good base of what the industry is and you want to do a little bit more, then you'll upgrade to HubSpot and then to Act-On. I feel like Act-on is a top tier software that rivals Marketo in some features, yet falls severely short in other areas.