Overall Satisfaction with Act-On Software
I have used Act-On at both the agency level and currently at the individual business level.
Act-On is used by our sales and marketing teams.
Act-On is used by our sales and marketing teams.
- Account Based Management ABM.
- Marketing Automation.
- Email Marketing.
- Customer Service.
- Text messaging capability.
- Higher open rates of email.
- Greater clarity of lead activity to the sales team.
- Smoother running of internal projects.
Act-On is the scrappy little program that could. One of the biggest problems of the larger ESP and ABM services is that companies have to meet a high standard with their other software and IT in order to use them. I think this is a big failing on their part, considering that the majority of small to medium-sized businesses are using old out-of-a-box software that doesn't integrate. Act-On is the only software for marketing automation that creates a bridge between the two. Our company started with Act-On 2 years ago and we are still "getting a new CRM soon." With Act-On, those two years have contained the sales insights of Act-On and gathering data. Once we do finally get a CRM connected, we will just be able to build on that history, instead of starting over.
Additionally, Act-On charges you for active contacts, rather than the size of your full database. This is another differentiator that will save a company a lot of money.
Additionally, Act-On charges you for active contacts, rather than the size of your full database. This is another differentiator that will save a company a lot of money.