Continously growing our brand by transforming site visitors into prospects
May 27, 2021

Continously growing our brand by transforming site visitors into prospects

Toby Bottin | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Act-On Software

Act-On [Software] is the marketing automation tool that offers our dedicated marketing departments unique features such as automated campaigns, landing pages, sophisticated email automation among others.
Act-On [Software] automates marketing tasks and provides campaign evaluation tools that help the marketing department respond to customers better during the buying cycle.
So far we have enhanced the company brand across social media, web and email.
  • Generates high-quality leads
  • Engaging with customers even after they make a purchase
  • Better tracking of campaigns
  • Clear picture of customer behavior
  • Drafts do not autosave
  • Customization on forms for reviews is limited
  • Lead scoring and segmentation
  • Personalized email marketing
  • Email performance tracking
  • Traffic analytics
Act-On [Software] targets small to large-sized businesses in a variety of industries with each client assigned a dedicated onboarding manager to discuss the needs of the business and help with the implementation processes. Act-on team has values that define them and those are simplicity, accountability and attention to detail with a mission to provide intuitive and feature-rich software.

Do you think Act-On Software delivers good value for the price?

Yes

Are you happy with Act-On Software's feature set?

Yes

Did Act-On Software live up to sales and marketing promises?

Yes

Did implementation of Act-On Software go as expected?

Yes

Would you buy Act-On Software again?

Yes

Act-On [Software] has a good online reputation and its one of the few companies with transparent pricing. It is a strong choice for businesses that value marketing insights to drive social media and CRM. I consider this software a versatile digital marketing partner because of its scalability to meet every need of the business.

Act-On Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
9
A/B testing
10
Mobile optimization
9
Email deliverability reporting
9
List management
10
Triggered drip sequences
9
Lead nurturing
9
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
9
Event/webinar marketing
9
Social sharing and campaigns
9
Social profile integration
9
Dashboards
10
Standard reports
9
Custom reports
9
API
9
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
9
Integration with SugarCRM
9