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I beg my colleagues to switch to Active Campaign!
Updated December 29, 2021

I beg my colleagues to switch to Active Campaign!

Steena Brown | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I practically beg my colleagues to switch to ActiveCampaign, especially if they’re moving into more business automation and want to accurately and efficiently track their email list activity. I’ve used a couple of competitor's products and find them cumbersome and confusing. With Active Campaign, automation series are simple and visual, templates are easy to create and edit, and the robust tracking/tagging options aren’t in the way of the normal use for beginners while still being easily accessible for more advanced users. This is an email system that scales with your business and integrates well with sales funnel software.
  • Easy to implement detailed if/then email Automation
  • Templates are easy to use and access
  • Integrates with click funnel
  • Campaign sending has a few too many steps to go through, would love to see more on one page
  • More organizational tools for sent, drafts, and different list emails other than just one level tagging would be great
  • Visual email scheduling for newsletters on a calendar would be a huge improvement to the list style. Drag and drop to reschedule emails would be a godsend!
  • Easy to track open rates
  • Easy to track link clicks and tag
  • Can retarget hot leads via email activity
Backend user experience is much more streamlined and robust than AWeber. AWeber also triggers weird spam wall blocks occasionally when integrating with other system’s automated forms. MailChimp simply doesn’t have the features I need.
Honestly, I’ve seen this system scale from total start-up beginner businesses to larger businesses with more nuanced lists.

ActiveCampaign Feature Ratings

8.5
WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
10
Lead Management ()
Not Rated
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
8.0
Dashboards
8
Standard reports
8
Custom reports
Not Rated
Platform & Infrastructure ()
Not Rated

Using ActiveCampaign

ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
None
  • Sending email broadcasts
  • Setting up email automation sequences
  • Setting up list scrubbing sequences
  • Downloading contacts for back up
  • Creating various lists and segments
  • The feature for inserting images into emails is a little clunky, but always works
  • Formatting an email can be a little challenging, but templates and saving your own templates make this easier
I have found Active Campaign to be one of the simplest email list solutions to use. There's a short learning curve and plenty of online tutorials you can find to explain basic set ups for broadcasts and automation flows.