I've used and recommended ActiveCampaign for years - and it's still the best!!!
June 02, 2020

I've used and recommended ActiveCampaign for years - and it's still the best!!!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I used ActiveCampaign personally for my own business, as well as recommend it to my clients. I chose ActiveCampaign because it allows me to create complex email automation that can be easily shared/imported by my clients. Not only does this make implementation a breeze on their end, but it also increases the value of my services. I've used every other ESP and CRM software out there, and ActiveCampaign is the least expensive, most user-friendly, and provides the greatest level of customization and complexity so there are no limitations/restrictions in what I can do with my marketing.
  • User-friendly
  • Easily create responsive marketing strategies
  • Inexpensive
  • I honestly have not come across anything I wish ActiveCampaign would do differently - they are constantly listening and improving.
  • Being able to provide done-for-you email automation to clients (that they easily imported and customized for themselves) was a game-changer for myself and my clients. This easily increased my product value by thousands of dollars.
I've used many ESP and CRM software that TrustRadius does not have listed (such as Kartra, ConvertKit, etc.). ActiveCampaign beats all of this in price, user-friendly implementation, ability to easily create complex subscriber-responsive campaigns/automation, and more.
If you want a CRM and ESP that is responsive to your subscriber's behaviors, ActiveCampaign is the best. Most other ESP software restrict how responsive you can get. And most other CRM software are far too difficult for even tech-savvy users to truly implement (making the software practically useless).

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
10
Dashboards
10
Standard reports
10
Custom reports
10
API
10
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated