The best combined marketing automation/CRM in its class
June 02, 2020
The best combined marketing automation/CRM in its class
Score 9 out of 10
Vetted Review
Verified User
Software Version
Small Business
Overall Satisfaction with ActiveCampaign
I have used ActiveCampaign for the past three months to manage my new digital fundraising consulting business. I give it outstanding marks overall for being a comprehensive marketing automation and CRM application for any small-to-medium business. Having used several large automation systems, I'm impressed by the breadth and depth of features, its ability to integrate with other systems (I integrate with WordPress), and the amount of effort they put into customer care and education. Setup and ramp-up were both easy; I was ready to do business within a couple of hours of transferring my contacts, putting in my business information, and setting up a few templates--a total of 2–3 hours tops. The system has been stable; I have not experienced any crashes or other downtime since using the product. Overall, I would highly recommend ActiveCampaign to anyone either looking for their first automation/CRM solution or those looking to take a step up from a more basic/less robust application.
- Creating and maintaining a clean list of contacts.
- Integrating contact and other forms with other applications via API.
- Having a cloud-based product, giving peace of mind knowing all data is safe and secure.
- Continual improvement of user interface is always a wise investment.
- Code used for integrating forms directly with WordPress is sloppy.
- Improvements to adding custom fields to contacts and accounts is warranted.
- It has allowed me to begin my business with a high level of organization and agility.
- Given the relatively low product cost, achieving ROI is certain.
- Having marketing automation and CRM combined makes me more productive overall.
I looked at a number of competing products in the size and price range including HubSpot, SharpSpring, NetResults, and GetResponse.