ActiveCampaign is the Solopreneur's toolbox for easy automation
June 10, 2020

ActiveCampaign is the Solopreneur's toolbox for easy automation

JR McKee | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign is our CRM and Email Marketing platform. It is used to market to our customers and keep them up to date with developments in our product and services. I use it every day.
  • Build workflows to handle automated tasks for new users and sales followup.
  • Integrates with Clickfunnels directly for lead capture.
  • Build email campaigns and follow up campaigns to capture lost revenue.
  • More prescriptive automations based on common use case.
  • Ability to segment non-openers for deletion.
  • Decreased cart abandonment losses.
  • Increased email engagement.
ActiveCampaign has been my choice from the beginning. Very pleased.
Well suited for a solopreneur who wants to bring automation to his business.
Well suited to accomplish multiple tasks based on Tags.
Not suited for enormous (5K+) email campaigns, where deliverability has not been previously established.
Not friendly to Network Marketing businesses.

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
A/B testing
8
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
8
Lead scoring and grading
7
Data quality management
8
Automated sales alerts and tasks
10
Event/webinar marketing
7
Social profile integration
7
Dashboards
7
Standard reports
7
Custom reports
6
API
7
Role-based workflow & approvals
10
Customizability
10